In the Work From Home environment of today, most office workers are working remotely. This sets the stage to have an outsourced resource help you with your marketing efforts. A Fractional CMO is someone that has extensive marketing knowledge and a leader with expertise in everything from developing business strategy and deep understanding of the strategic planning process to being experienced in a role as a marketing department team leader. Should you not have someone on staff in this role, hiring someone to do it for you on a fractional basis is a low-risk investment in your business growth.
With the post-coronavirus economy emerging and the digital transformation having accelerated, there is another reason to bring in a Fractional CMO: The need to bring in experienced leaders who understand the latest trends in digital and social media marketing and can spark growth for your company in these competitive channels.
Hiring a full-time Chief Marketing Officer (CMO) can be quite expensive. If you are a mid-size company, you might not even need a full-time CMO — the ROI is simply too small in relation to the proportion of your income such a hefty expense incurs. That is exactly why it makes good sense to hire a fractional CMO.
When you bring in a fractional CMO, you get organizational leadership, expertise, and executive-grade insights without a full-time chief marketing officer's risk, commitment, and cost. This is all about smart growth and maintaining a lean marketing vehicle for small and medium-sized businesses and practices, especially when marketing medical practices and legal firms. Is it the right time for your company to hire a fractional CMO?
With a fractional CMO on board, you have a dedicated person envisioning and guiding your marketing strategy at a high level. This is a senior leader who can focus on not only improving sales but also company development and growth-driven marketing. It’s all about aligning all marketing efforts with the company’s bottom-line and the big picture.
This is extremely important for mid-size companies that have grown and require a visionary leader who can direct their marketing efforts for the next stage of development. A fractional CMO will draw a clear marketing roadmap, making use of company strengths and opportunities to propel its growth. They will help redraw your budgets and marketing strategy, ultimately giving a well-defined attack plan, for the short-term and/or the long haul.
High-level branding: Creating a respectable brand is everything in an increasingly digital era. But building a brand isn’t a one-and-done situation. You need an experienced leader to bring consistency, direction, and credibility to your branding efforts. That’s exactly what a trustworthy fractional CMO brings to the table.
Centralized marketing: Nothing fails a SME quite like a disoriented marketing department. Everyone — from social media managers, content creators, and salespeople to SEO pros and other team members — must read from the same script. Disorganization usually arises from a lack of oversight and authority.
Fractional CMOs work just like any other chief marketing officer. They provide executive-level leadership that will bring all teams – including branding, sales, and marketing teams – together. This way, everyone will be on the same page, and the marketing ship will sail smoothly forward.