A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need the role of a CMO, but not in a full-time capacity.
Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute a full-time position. Understanding what a fractional CMO is can help businesses in determining if they need a part-time or full-time position.
Your Fractional CMO should have a wealth of marketing and managerial experience. Therefore, the Fractional CMO should be the natural leader of the marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level marketing strategist who helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s leadership team and the marketing talent executing the marketing tactics on a day-to-day basis.