Having a full-time Chief Marketing Officer (CMO) may not always be the best option for businesses. Some organizations may not have a senior-level marketing expert on their team, while others may not have team members who are ready to step up into a CMO role when someone leaves or goes on parental leave. This is […]
In today's business environment, competition is fierce, and companies need to constantly differentiate themselves and stay ahead of the curve to succeed. A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who can provide strategic marketing guidance to companies, particularly small to medium-sized ones, that may not have the resources to hire a […]
Here's an example of how a Fractional Chief Marketing Officer (FCMO) could help a small ecommerce clothing company increase their profits: Conduct a thorough analysis of the company's current marketing strategy, including their target audience, messaging, advertising channels, and conversion rates. Identify areas for improvement and develop a new marketing strategy that is tailored to […]
Does your marketing pass the Spaghetti Test? According to the Urban Dictionary, the Spaghetti Test is a method of testing a doubtful idea by putting it into action to determine if it succeeds or fails. The term is thought to be derived from the practice of throwing cooked spaghetti against a wall to check if […]
Hiring a marketing consultant can be a smart decision for a business at any stage, but there are a few key signs that it may be time to bring in outside help. Here are some scenarios where hiring a marketing consultant could be beneficial: Your marketing efforts are not generating the desired results: If you're […]
A Fractional Chief Marketing Officer (CMO) can provide significant benefits to small businesses that may not have the resources to hire a full-time marketing executive. Here are some ways that a Fractional CMO can help a small business: Develop a marketing strategy: A Fractional CMO can help a small business develop a comprehensive marketing strategy […]
Your business lacks someone leading your marketing team Marketing is an essential part of growing your business. Whether or not you have a marketing team, a fractional CMO works to provide structure, strategy, and leadership to your marketing team. In addition, they also take on the process of hiring and onboarding new hires for the […]
When selecting a Fractional CMO, you obviously want to base your decision on a number of factors, such as: their experience as a marketing leader their expertise within marketing their marketing process their system of working with other companies as a Fractional CMO their recommendations as to how they propose to work with you in […]
In the Work From Home environment of today, most office workers are working remotely. This sets the stage to have an outsourced resource help you with your marketing efforts. A Fractional CMO is someone that has extensive marketing knowledge and a leader with expertise in everything from developing business strategy and deep understanding of the strategic […]
Fractional CMO Hourly Rates Typically, a fractional CMO charges an hourly rate between $200-$350 per hour for their services. This means their annual salary varies depending both on their rate and the number of hours they’re hired on for. For example, a fractional CMO who charges $250 per hour and works for a client for 40 hours in a […]