Having a full-time Chief Marketing Officer (CMO) may not always be the best option for businesses. Some organizations may not have a senior-level marketing expert on their team, while others may not have team members who are ready to step up into a CMO role when someone leaves or goes on parental leave.
This is where Fractional CMO services come in to bridge these gaps in a marketing organization in a flexible and cost-effective manner. A Fractional CMO works on a freelance basis to ensure that your team and strategy remain on track, and even flourishing.
Typically, the CMO is the senior executive in charge of marketing in most organizations, and one of their key responsibilities is to develop long-term marketing strategies. However, as more startups emerge with the help of 3PLs and no-code digital storefronts, many of them are not yet ready for a full-time marketing executive to focus solely on future plans. With their future still uncertain and the struggle to achieve product-market fit, they need a different approach.
The Fractional CMO is a growing marketing role that addresses longstanding challenges, such as C-suite executives leaving for parental leave, sick leave, or resigning unexpectedly. By having a Fractional CMO on standby, your organization can avoid being left in a lurch. Moreover, you can hire them for short-term projects, go-to-market strategy, or even team-building sessions.
When the business needs to scale up during crunch time, Fractional CMO services can also scale up their hours accordingly. Conversely, when business needs are low, you can scale them down, providing greater flexibility to match your business needs.