There are several ways to improve the deliverability of your emails and prevent them from going to spam. Here are some tips:
Use a trustworthy email service provider: Choose an email service provider that is reputable and has a good track record of delivering emails to the inbox.
Authenticate your emails: Authenticate your emails with SPF, DKIM, and DMARC. This will verify your identity and help email providers to recognize your emails as legitimate.
Avoid spam trigger words: Avoid using words that are commonly associated with spam such as "free," "limited time offer," or "click here." These words can trigger spam filters and cause your email to be marked as spam.
Provide an easy unsubscribe option: Make it easy for recipients to unsubscribe from your emails. If they can't find the unsubscribe button, they may mark your email as spam instead.
Keep your email list clean: Regularly clean your email list to remove inactive subscribers and invalid email addresses. This will improve your sender reputation and reduce the risk of your emails being marked as spam.
Use a recognizable sender name and email address: Use a recognizable sender name and email address so that recipients can easily recognize your emails and are less likely to mark them as spam.
Personalize your emails: Personalize your emails by addressing the recipient by name and including relevant content that is tailored to their interests. This will increase engagement and reduce the risk of your emails being marked as spam.
By following these tips, you can improve the deliverability of your emails and reduce the risk of them going to spam.
I recently used this tool dmarcly to fix a clients inbox issue with spam.
DMARC stands for "Domain-based Message Authentication, Reporting & Conformance." It is an email authentication protocol that is designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. DMARC requires both SPF and DKIM to be in place in order to work properly.
dmarcian is a company that provides DMARC monitoring and management services. Their platform, dmarcian, provides organizations with tools to manage DMARC configurations, monitor email authentication, and analyze DMARC reports.
If you are having issues with your email deliverability or suspect that your email domain is being spoofed, DMARC can help you
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Everything about DMARC, DKIM, SPF, email authentication, deliverability, anti-spoofing, anti-phishing, security, and tools.