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April 26, 2023
Advantages of the Multi-Vendor Model in Building a Marketplace

What is a multi vendor website – and why it’s a great opportunity Multi-vendor marketplaces are platforms where people can exchange goods and services. They connect buyers with many individual sellers. The most popular multi-vendor marketplaces include Airbnb, Etsy, and Fiverr.  Multi-vendor marketplaces have been around for centuries, starting with bustling city markets hundreds of […]

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April 17, 2023
How to Optimize Full-funnel Product Pages

Ecommerce websites must transform their product detail pages to keep up with competition, the pandemic, and changes in shopping culture. To achieve this, online sellers must improve their product-page content using personalization, A/B testing, heatmaps, and other user experience tools. Product detail pages have evolved from being action-focused to a full-funnel experience, grabbing the shopper’s […]

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April 15, 2023
Top 3 ways in which ChatGPT can be used with ecommerce websites

There are several ways to use ChatGPT with ecommerce websites to enhance the customer experience and drive sales. Here are a few suggestions: Chatbot Integration: Integrate ChatGPT as a chatbot on your ecommerce website to provide customers with an interactive shopping experience. ChatGPT can help customers with product recommendations, provide answers to frequently asked questions, […]

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April 14, 2023
Fractional Chief Marketing Officer helps ecommerce

Here's an example of how a Fractional Chief Marketing Officer (FCMO) could help a small ecommerce clothing company increase their profits: Conduct a thorough analysis of the company's current marketing strategy, including their target audience, messaging, advertising channels, and conversion rates. Identify areas for improvement and develop a new marketing strategy that is tailored to […]

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April 7, 2023
What is Your eCommerce Cash Flow Runway?

Cash flow runway for an eCommerce store refers to the amount of time that the store can continue to operate without running out of cash, based on the current rate of cash inflows and outflows. In other words, it is a measure of the number of months or weeks that the store can continue to […]

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