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Why Fractional Marketing Leaders Are Increasingly Attractive To Companies

December 31, 2022

In the Work From Home environment of today, most office workers are working remotely. This sets the stage to have an outsourced resource help you with your marketing efforts. A Fractional CMO is someone that has extensive marketing knowledge and a leader with expertise in everything from developing business strategy and deep understanding of the strategic planning process to being experienced in a role as a marketing department team leader. Should you not have someone on staff in this role, hiring someone to do it for you on a fractional basis is a low-risk investment in your business growth.

With the post-coronavirus economy emerging and the digital transformation having accelerated, there is another reason to bring in a Fractional CMO: The need to bring in experienced leaders who understand the latest trends in digital and social media marketing and can spark growth for your company in these competitive channels.

Hiring a full-time Chief Marketing Officer (CMO) can be quite expensive. If you are a mid-size company, you might not even need a full-time CMO — the ROI is simply too small in relation to the proportion of your income such a hefty expense incurs.  That is exactly why it makes good sense to hire a fractional CMO.

When you bring in a fractional CMO, you get organizational leadership, expertise, and executive-grade insights without a full-time chief marketing officer's risk, commitment, and cost. This is all about smart growth and maintaining a lean marketing vehicle for small and medium-sized businesses and practices, especially when marketing medical practices and legal firms. Is it the right time for your company to hire a fractional CMO?

With a fractional CMO on board, you have a dedicated person envisioning and guiding your marketing strategy at a high level. This is a senior leader who can focus on not only improving sales but also company development and growth-driven marketing. It’s all about aligning all marketing efforts with the company’s bottom-line and the big picture.

This is extremely important for mid-size companies that have grown and require a visionary leader who can direct their marketing efforts for the next stage of development. A fractional CMO will draw a clear marketing roadmap, making use of company strengths and opportunities to propel its growth. They will help redraw your budgets and marketing strategy, ultimately giving a well-defined attack plan, for the short-term and/or the long haul.

High-level branding: Creating a respectable brand is everything in an increasingly digital era. But building a brand isn’t a one-and-done situation. You need an experienced leader to bring consistency, direction, and credibility to your branding efforts. That’s exactly what a trustworthy fractional CMO brings to the table.

Centralized marketing: Nothing fails a SME quite like a disoriented marketing department. Everyone — from social media managers, content creators, and salespeople to SEO pros and other team members — must read from the same script. Disorganization usually arises from a lack of oversight and authority.

Fractional CMOs work just like any other chief marketing officer. They provide executive-level leadership that will bring all teams – including branding, sales, and marketing teams – together. This way, everyone will be on the same page, and the marketing ship will sail smoothly forward.

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