When your business is experiencing rapid growth, sometimes your needs don’t scale uniformly. You may find that you need specialized marketing and strategy services that can help you continue to move forward, but that you aren’t ready for multi-six-figure commitments. While traditionally businesses have either had to choose between options that were less than ideal, our CMOx model offers choices that are a perfect, customized fit. We’d like to introduce you to the Fractional CMO and what someone in this role can do for your brand.
When companies grow enough to need services a Chief Marketing Officer provides but are still not at the level where they can hire someone senior and experienced, they go one of two ways. In one scenario, they hand CMO tasks to a more junior person from within their organization.
This is someone with a marketing experience and background. However, they lack the executive background, which is the other part of the CMO’s job. This person starts out handling tasks like posting to social media, writing blog posts and others. But, over time, they get overwhelmed. If they are tasked with creating strategy for the business, they may be over their heads. Not everyone can handle content strategy effectively. Sometimes you find a diamond in the rough who just needed an opportunity, but those people are rare. Maybe one in 100 effective marketers has the skill to move on to these important executive positions.
The other path is to take the leap and hire a CMO, either from a competitor or from someone in a similar industry. This can wind up putting a significant drain on a growing company’s funds. When a company is bringing in revenue of around $750,000 per year, tying up a third of that in one salary can be crippling. It can be very hard to make that investment worthwhile.
A Fractional Chief Marketing Officer is someone who performs the function of a CMO without forcing your company to commit to a full-time person in that role. Think of it as CMO as a service. Many organizations already recognize the value of outsourcing other C-Suite functions, such as the CFO. They may not need the services of a Chief Financial Officer full-time. Instead, they need someone to come in and perform this function for a few hours a week. They bring in someone who has the top-level experience that they need, but who doesn’t tether them to the cost of having someone like that as permanent staff.
By working with a fractional CFO, the business can get the benefit of a CFO’s guidance and skills without having to have one on staff full-time. A Fractional CMO can be the right fit for a number of organizations. They’ll help an organization maintain a lean structure and cut down on wasteful spending at a time when every dollar counts.
Having a full-time Chief Marketing Officer (CMO) may not always be the best option for businesses. Some organizations may not have a senior-level marketing expert on their team, while others may not have team members who are ready to step up into a CMO role when someone leaves or goes on parental leave. This is […]
In today's business environment, competition is fierce, and companies need to constantly differentiate themselves and stay ahead of the curve to succeed. A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who can provide strategic marketing guidance to companies, particularly small to medium-sized ones, that may not have the resources to hire a […]
Here's an example of how a Fractional Chief Marketing Officer (FCMO) could help a small ecommerce clothing company increase their profits: Conduct a thorough analysis of the company's current marketing strategy, including their target audience, messaging, advertising channels, and conversion rates. Identify areas for improvement and develop a new marketing strategy that is tailored to […]
Does your marketing pass the Spaghetti Test? According to the Urban Dictionary, the Spaghetti Test is a method of testing a doubtful idea by putting it into action to determine if it succeeds or fails. The term is thought to be derived from the practice of throwing cooked spaghetti against a wall to check if […]
Hiring a marketing consultant can be a smart decision for a business at any stage, but there are a few key signs that it may be time to bring in outside help. Here are some scenarios where hiring a marketing consultant could be beneficial: Your marketing efforts are not generating the desired results: If you're […]
A Fractional Chief Marketing Officer (CMO) can provide significant benefits to small businesses that may not have the resources to hire a full-time marketing executive. Here are some ways that a Fractional CMO can help a small business: Develop a marketing strategy: A Fractional CMO can help a small business develop a comprehensive marketing strategy […]
Your business lacks someone leading your marketing team Marketing is an essential part of growing your business. Whether or not you have a marketing team, a fractional CMO works to provide structure, strategy, and leadership to your marketing team. In addition, they also take on the process of hiring and onboarding new hires for the […]
When selecting a Fractional CMO, you obviously want to base your decision on a number of factors, such as: their experience as a marketing leader their expertise within marketing their marketing process their system of working with other companies as a Fractional CMO their recommendations as to how they propose to work with you in […]
In the Work From Home environment of today, most office workers are working remotely. This sets the stage to have an outsourced resource help you with your marketing efforts. A Fractional CMO is someone that has extensive marketing knowledge and a leader with expertise in everything from developing business strategy and deep understanding of the strategic […]
Fractional CMO Hourly Rates Typically, a fractional CMO charges an hourly rate between $200-$350 per hour for their services. This means their annual salary varies depending both on their rate and the number of hours they’re hired on for. For example, a fractional CMO who charges $250 per hour and works for a client for 40 hours in a […]